A brand is made up of several layers, just like a human being. We break them down to explain it more clearly!

Brand

The heart

Your brand is the overall representation of your company. It includes your brand image, visual identity, and logo. It is defined by your products/services, your industry, your target audience, your values, your positioning, your mission, your story, and more. All of these elements together form the heart of your business.

Brand image

The personality

Brand image is how your brand is perceived by the public. We bring your brand’s personality to life through content in order to make it unique—whether through visual identity, copywriting, photography, and more. Just like a human being, your brand can’t appeal to everyone. When you try to please everyone, you end up speaking to no one.

Visual identity

The voice

Visual identity illustrates the visual universe in which your brand exists and expresses itself. It provides consistent guidance across all your visual tools to build a strong and credible image. It gives your brand a voice and captures the attention of your target audience through its visual language.

Logo

The face

The logo is a symbol or visual signature that allows your brand to be easily recognized. It is the face of your company. Just like with people, you can’t rely on a face alone to truly know and understand someone. That’s why a brand is so much more than just a logo!

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