Excavation Concepta

Concepta is a company specializing in excavation, prioritizing the health and well-being of its clients' homes. This close-knit team is fully committed to each project, approaching it with the same care as if it were their own home.

Solstice revamped Concepta's visual identity to better reflect its expertise and professionalism. We also undertook a complete redesign of the website to enhance navigation and clarify the range of services offered.

For the visual direction, our goal was to develop a brand that is both simple and impactful, capable of adapting easily across various media. In a highly competitive sector, our ambition was to create a distinctive identity and website characterized by their clarity and strong visual impact. We incorporated angular shapes to reflect the precision of their work, while adding a touch of roundness to make the overall design more friendly and approachable.

The “A” symbol in the logo abstractly represents an excavator, the main tool used by the Concepta team. We designed a compact, simple, and angular logo that conveys the professionalism and precision characteristic of the company. At the same time, we reworked the colour palette to enhance visual impact and create stronger contrast.

The Concepta website is designed to be accessible, fast, and easy to navigate. We focused on a smooth experience rather than complex animations, aiming to go straight to the point and clearly showcase the company’s expertise. All elements of the visual identity come to life throughout the site.